A Visual Study of Popular Logos
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark. The most recognizable and famous logos in the world are those of some of the most well-known organizations and brands. These may not appear the most complex in design, but they often boast hidden meaning, memorability and impact. In this blog, a study of 5 popular logos has been done. 1. McDonald's Industry: Fast-food chain Designer: Jim Schindler, Fred Turner Meaning behind the logo: The McDonald’s logo, also known as the “Golden Arches,” was inspired by the real golden arches that were part of the fast food chain’s original restaurant design. The logo design brings together the two arches that adorned the restaurant chains and turns it into a lettermark logo, an “M.” Over its signature red background, the iconic golden arches logo drives the “‘50s driv...