In the era of OTTs, do people still like going to the movie theatres?

OTT vs MOVIE THEATRES, is there a winner yet? The ever-evolving sphere of entertainment has undergone some significant and consequential changes in the last few years with the rise of OTT platforms. Before delving into the question, it is necessary to know what exactly OTT is. OTT stands for over-the-top, as in, going above and beyond the content that cables offer. These are video streaming services that provide on-demand content to their consumers. The viewers can easily get access to this content at any time, from any device with an internet connection. The most popular OTT platform worldwide is Netflix , with more than 238.39 million paid subscribers in 2023. Some of the other globally popular OTT platforms include Amazon Prime Video, Hulu, Disney+, and HBO Max. Besides providing a wide array of original content which caters to diverse tastes and preferences, OTTs also contain movies that were theatre-released. The rise of OTT has caused an evident downfall of the popular...